February 2015

FuelFest

NIKE FUEL

NIKE FUEL - FuelFest

Promotion event for NIKE’s wearable device “FUEL,” held in the giant decommissioned Battersea Power Station to kick-off the London Olympics. Rhizomatiks collected data from the FUEL wristbands worn by visitors to the event, and performed projection mapping of the data in real-time.

Photo: NIKE+ FUELFEST in London / 2012 (c) NIKE London

CREDIT

  • Client : Nike, Inc.
  • Advertising agency : R/GA
  • Production: Rhizomatiks, Glider, DELTRO, TOKYO
  • Technical Director: Rhizomatiks
  • Art Director : DELTRO
  • Visual Director: TOKYO